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Difference between keyword installs and direct installs, which to choose.

2022-12-21

keywords install

When it comes to promoting an app, two of the most popular methods are keyword installs and direct installs. But what is the difference between these two types of installs and which should you choose for your app? In this blog post, we will explore the differences between keyword installs and direct installs to help you decide which method is best for promoting your mobile app. We’ll also give you some advice on how to maximize the effectiveness of each type of install so that you can get the most out of your marketing efforts.

What are keyword installs?

There are two types of install methods for mobile apps - keyword installs and direct installs. Both have their own advantages and disadvantages, so it's important to choose the right one for your app.

Keyword installs are when users find your app by searching for specific keywords on an app store. This is the most common way that users discover new apps. The advantage of keyword installs is that they're usually more qualified leads - they're already interested in what your app has to offer. However, the downside is that there's a lot of competition for popular keywords, so it can be difficult to get your app to stand out.

Direct installs, on the other hand, are when users download your app directly from a link or ad. The advantage of direct installs is that you have more control over where your traffic comes from, so you can target specific audiences more effectively. However, the downside is that direct traffic is often less qualified than organic traffic, since users haven't necessarily been searching for your app specifically.

So which one should you choose? It depends on your goals and budget. If you're looking for quantity over quality, then keyword installs might be the way to go. But if you're looking for more high-quality leads, then direct installs might be a better option.

What are direct installs?

Direct installs are a type of paid advertising where you pay for each install of your app. Keyword installs are a type of organic marketing where you improve your ranking in the app store for specific keywords.

There are pros and cons to each approach. Direct installs can be more expensive, but they guarantee that your app will be installed on a certain number of devices. Keyword installs are cheaper, but there's no guarantee that people will actually find and install your app.

So which should you choose? It depends on your budget and your goals. If you want to ensure that your app is installed on a certain number of devices, go for direct installs. If you're looking to save money and reach a wider audience, keyword installs may be the better option.

 

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The pros and cons of keyword installs

There are two types of app installs: keyword installs and direct installs. Both have their pros and cons, so which one you choose depends on your needs.

Keyword installs are when users find your app by searching for it in an app store. This is the most common type of install, since it doesn’t require any marketing on your part – users will find your app organically if it’s relevant to their search. The downside of keyword installs is that they can be less targeted than direct installs, since anyone who searches for that keyword could potentially find and install your app (including people who aren’t interested in what your app does).

Direct installs are when users install your app from a link or ad. This requires more work on your part to generate traffic, but it also allows you to be more specific about who sees your link or ad (for example, you could target people who live in a certain city or who use a certain type of device). The downside of direct installs is that they can be more expensive than keyword installs, since you have to pay to generate the traffic.

So, which one should you choose? It depends on your needs and budget. If you want to reach a large number of people with minimal effort, then keyword installs are a good option. If you want to be more targeted in your marketing and you’re willing to invest more money, then direct installs might be a better choice.

The pros and cons of direct installs

There are two ways to get people to install your app: keywords and direct installs. Here’s a look at the pros and cons of each approach.

With keyword installs, you pay to have your app show up in search results for relevant keywords. The advantage of this approach is that it can be very effective in getting your app in front of people who are already interested in what you have to offer.

The downside of keyword installs is that they can be expensive, and there’s no guarantee that the people who see your app will actually install it.

With direct installs, you drive traffic to your app’s listing on an app store or other marketplace. The advantage of this approach is that it’s usually cheaper than keyword installs, and you have more control over where your traffic is coming from.

The downside of direct installs is that it can be harder to get people to notice your listing, and even if they do, there’s no guarantee that they’ll install your app.

 

So which approach should you choose? Ultimately, it depends on your budget and what you’re trying to achieve with your app. If you want to reach as many people as possible and you’re willing to spend the money, keyword installs may be the way to go. If you’re working with a limited budget or you want more control over where your traffic comes from, direct installs may be a good choice.

How to choose the right type of install for your app

There are two types of installs you can choose from when installing an app: keyword installs and direct installs. But how do you know which type of install is right for your app?

Here are some things to consider when choosing the right type of install for your app:

-The size of your app: If your app is small, then a keyword install might be the best option. But if your app is large, then a direct install might be better so that all the files are installed correctly.

-Your app's dependencies: If your app has a lot of dependencies, then a direct install might be the best option so that all the files are installed correctly. But if your app has only a few dependencies, then a keyword install might be enough.

-The complexity of your app: If your app is simple and doesn't have many files, then a keyword install might be enough. But if your app is complex with many files, then a direct install might be better so that all the files are installed correctly.

Conclusion

To summarize, keyword installs are a great way to get more people to your app as they can discover it using search terms. Direct installs enable you to target specific users who may already be interested in your app, making them more likely to download and use the app. Deciding which install method is best for you depends on what type of user base and engagement you want for your app, but both methods can provide helpful insights and increase downloads.

 

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