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Organic App Installs vs Paid App Downloads:What You Need to Know About


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Organic App Installs vs Paid App Downloads

It’s no secret that the app store is a competitive place. With over two million apps available for download, it can be difficult to get your app noticed, let alone downloaded. One way to increase your app’s visibility is to pay for app downloads, also known as in-app advertising. This can be an effective strategy, but it’s not the only way to get people to download your app. Organic app installs are another great way to get your app in front of potential users. But what exactly are organic app installs, and how can you get more of them? Keep reading to find out.

What are organic app installs?

Organic app installs are when someone discovers your app through an App Store search, or by visiting your website or social media profile and clicking on a link to download it. Paid app downloads, on the other hand, are when you use money for promotional campaigns to encourage people to download your app.


There are pros and cons to both organic and paid app installs. Organic installs are free, but they can be harder to come by if your app isn't optimized for App Store search or if you don't have a strong online presence. Paid installs, on the other hand, will guarantee that your app is downloaded a certain number of times, but they can be expensive and there's no guarantee that those who download your app will actually use it.


Ultimately, it's up to you to decide which approach is best for your app and your budget. If you're just starting out, organic installs may be the way to go. But if you're looking for a quick boost in downloads, paid installs may be worth considering.


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What are paid app downloads?

Paid app downloads are when an individual pays for your app to be downloaded onto their device. This is usually done through an app store, such as the Apple App Store or Google Play Store. Paid downloads can be a one-time purchase, or they can be recurring (such as with a subscription).


There are several benefits of paid app downloads. First, it is a guaranteed way to get your app onto someone's device. With organic installs, there is always the chance that your app will not be discovered or downloaded. Second, paid downloads can help you generate revenue which can be used to reinvest in your app and business. Third, paid downloads can help you acquire users who are more likely to be engaged and active, since they have already made the commitment to pay for your app.


Of course, there are also some drawbacks to paid app downloads. First, it can be expensive to acquire users through this method - especially if you're paying for each download individually. Second, there is no guarantee that users who pay for your app will actually use it - meaning you could end up wasting money on uninterested users. Finally, some users may feel put off by the fact that they have to pay for your app upfront and may prefer to try out free options first.


Overall, paid app downloads can be a great way to guarantee installs and acquire high-quality users. However, it's important to weigh the pros and cons carefully before deciding if this is the right

Pros and cons of each

There are two main ways to get people to download your app – organic and paid. Each has its own advantages and disadvantages that you should consider before deciding which is right for you.


Organic App Installs



1. More cost-effective than paid downloads, since you don't have to pay for each individual download.

2. Can reach a wider audience, as people who organically find your app are more likely to download it than those who see it in an ad.

3. Helps build up your app's reputation, as people are more likely to trust apps that come recommended by friends or family members.

4. Often leads to longer-term customers, as organic users are more likely to be engaged with your app and use it regularly than those who just downloaded it because they saw an ad.

5a> Generates word-of-mouth marketing, which can be extremely effective (and free!).


1. Not guaranteed – there's no guarantee that your app will be found by potential users, no matter how good it is.

2. Takes longer – organic growth takes time, so you may not see results as quickly as you would with paid downloads.

3a> Requires effort – you need to actively promote your app if you want it to be successful. This can include things like social media marketing, PR campaigns, and ASO (App Store Optimization).


Paid App Downloads

Why More Developers are Choosing Paid App Installs

There are a number of reasons why developers are choosing paid app installs over organic app downloads. Paid app installs allow developers to specifically target their audience with ads, which can result in a higher conversion rate. Additionally, paid app installs provide developers with data on how effective their ads are, so they can optimize their campaigns for better results.


Another advantage of paid app installs is that they can be done on a relatively small budget. Developers can start with a small amount of money and scale up their campaign as needed. This flexibility is not possible with organic app downloads, which can be very expensive to acquire.


Overall, paid app installations offer a number of advantages for developers over organic app downloads. With higher conversion rates, more data, and flexible budgets, paid app installations are becoming the preferred choice for many developers.

Which is better for your app?

There are pros and cons to both organic and paid app installs. Which is better for your app will depend on your app’s goals, target market, and budget.


Organic app installs are free, but they can take longer to generate than paid app downloads. If you have a limited budget, organic app installs may be the better option for you. However, if you’re looking to generate quick results, paid app downloads may be worth the investment.


Your target market also plays a role in which option is best for your app. If your target market is more likely to search for and download apps organically, then focusing on organic app installs may be a more effective strategy. However, if your target market is more likely to respond to paid advertising, then investing in paid app downloads may be a better use of your budget.


Ultimately, the best way to determine which option is best for your app is to experiment with both methods and see which one generates the most successful results for your specific goals.

How to increase organic app installs

Organic app installs are those that occur without any paid promotion or advertising. They are the result of users finding your app in an app store or through search and deciding to download it. Paid app downloads, on the other hand, are those that occur as a result of you paying to have your app advertised.


There are a number of ways to increase organic app installs. One is to optimize your app store listing. Make sure your app’s title and description are clear and keyword rich. Use attractive visuals, such as screenshots and videos, to show off your app’s features. And make sure your app is rated and reviewed well by users.


Another way to increase organic app installs is to get coverage from popular mobile apps blogs and websites. This can be done by reaching out to bloggers and journalists and offering them review copies of your app. You can also submit your app to popular directories and listing sites.


And finally, make sure you’re active on social media. Promote your app on Twitter, Facebook, and other social networks. Create compelling content that will interest potential users and encourage them to check out your app.

How to increase paid app downloads

There are a number of ways to increase paid app downloads, and which method is best will vary depending on your app and your audience. However, some common methods for increasing paid app downloads include:


-Using paid advertising: This can be an effective way to reach new users who are likely to be interested in your app.


-Working with influencers: Partnering with influencers who have a large following can help you reach new audiences and generate buzz around your app.


-Asking for user reviews and ratings: Good reviews and high ratings can encourage more users to download your app. Make sure to respond to any negative reviews to show that you care about your users' experience.


-Offering discounts or special offers: This can be a great way to entice users to download your app, especially if it's normally priced higher than other similar apps.


The debate between organic app installs and paid app downloads is one that is likely to continue for some time. However, it is clear that there are benefits to both approaches. Paid app downloads can give your app a boost in visibility, while organic app installs can help you save money and build a more loyal user base. Ultimately, the best approach for your business will depend on your specific goals and needs.


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