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Intro: Having a great app is one thing. But, if you want more people to use it and get the most out of it, you need to optimize it for app stores. Read on to learn what App Store Optimization entails and how it can help you increase your downloads.
Statista estimates that there are 3.48 million apps on the Google Play Store and 2.11 million apps on the Apple App store, as of the first quarter of 2021. These numbers make it hard for existing apps and new ones to be found or discovered by mobile phone users.
To help promote your mobile apps, there needs to be a well-thought out inbound marketing strategy.App Store Optimization (ASO) is one way app publishers can increase their visibility and get ranked higher in app stores. In other words, it helps the user find exactly what they're looking for when they search for an app.
So, have you been struggling with App Store Optimization?
Read on to learn more about ASO and how it works.
You'll also find tips and tricks for effectively optimizing your app store listings in this guide.
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Whether you want to build a hugely successful mobile app or improve the performance of your current app, this is the book for you. Easy-to-follow guidance and step by step instructions will help anyone learn from industry experts.
Let me just summarize the three most important reasons why ASO matters:
One of the largest discovery channels for apps on smartphones is the app store.
According to Google, 40% of people who own smartphones tend to browse the app stores when looking for a new app. It stands to reason that discovery is largely reliant on search engine optimization, which means App Store Search Optimization is your only option.
The goal of app optimization is to help your app rank high and convert better. That will lead to more app downloads, which in turn leads to higher revenues. We'll help you optimize the user experience and boost its visibility in the app stores by adding search engine optimization and conversion rate optimization, as well as creating a call-to-action.
Strong organic downloads equate to lower User Acquisition costs.
In business, the bottom line is important, and so it is in app development. If you have a great ASO strategy in place, your organic app downloads will increase over time. As people download your app, you will see an increase in your revenue.
Proper and in-depth optimization of your app store listings will help you rank higher in search results and drive more revenue.
The App Store Optimization process does take time, but it's an endlessly valuable investment that will help your company grow for years to come.
If you're a startup, throwing all of your marketing budget into paid ads may drive you a lot of downloads, but it's not a long-term solution. Once the downloads slow down, you'll again have to invest in app advertising which is not profitable at all. However, ASO is a one-time investment and with a winning approach to it, this can be an invaluable tool for your app download numbers year after year.
Like search engines, mobile app stores also use intelligent algorithms to rank apps. In order for your app to rank highly, you'll need to do the hard work of optimizing it for the store.
Here are the best App Store Optimization strategies.
The most important thing you need to do before coming up with your keyword research is to get a sense of what people are searching online.
When it comes time to do ASO, the keywords you choose play a major role. For that reason, the first step is conducting in-depth research on your target market, users, and competitors.
In order to rank well in the app store, you need to make sure your app is designed for your target market. Watch what words they use when looking for a solution-- that's how you'll know you're speaking their language.
Keyword research is one of the most important tasks before filling out your app's app store listing. It may not be time-intensive, but it requires sustained focus and the right resources to ensure that you're always doing what you need to do to drive better visibility. Here are some great tools to help you with keyword research for app store listing optimization:
We have an iOS app that you can download from the App Store.
When you're planning to launch your app on the Apple Store or Google Play Store, using a keyword that you already know suits it can help you find new variations on that keyword and related keywords. You can use autofill features like those at the App Store to carry out this process.
What is your app all about?
What type of app does your business need?
These are popular among your users
The app has high search rankings and a low number of apps in its category.
The best way to find the keywords that excel for your product is to use a keyword research tool. When using one of these tools, remember that you may come across many irrelevant autofill keywords in your search. What you need to do is focus on putting your own thoughts into finding what will be most successful for your app and what won't.
The reviews are all from B., an online shopper.
You can also find some helpful phrases for App Store keyword optimization that are used in your competitor's reviews. This will help you learn what kind of words and phrases to use when describing your app, so it will be more appealing to your users.
There are many SEO tools available online that you can use to analyze app reviews. For example, App Annie has a user-friendly layout that allows you to see around 200 reviews per page and filter them by many dimensions, like ratings, country of residence, and version.
When you search for reviews on iTunes, you can view the number of votes for each review to find which one people connect with the most. Doing this will let you know your app store keywords, which will help you connect and engage with your users more than ever before.
Besides manually looking for keywords on the App Store through Apple search ads, Google AdWords, and competitions in your industry, you can also use these automated solutions. We'll talk about them later in this article.
For app store optimization, we provide a variety of resources that will help you increase your visibility. Tools such as this will let you find relevant keywords from any source, then centralize them into one place for easy access. These tools can range in price, but generally cost around $50. Using these tools, you can track up to 100 keywords simultaneously and efficiently.
SEO app store optimization tools
Out of all the ASO tools out there, it can be difficult to determine which ones are most useful. The best way to do that is to consider not only how they help you find new keywords, but also how they aid in keyword performance tracking.
Automated SEO is still an important tool for many companies to generate more traffic. One of the ways to use this tool well is by using keywords wisely.
The next step in our App Store Optimization checklist is to optimize the app listing with your target keywords. Google Play doesn't have a separate section for inputting app store keywords, but Apple allows up to 100 characters.
When you upload your app to Google Play, it will be considered for promotion in the App Store. However, apps are not searchable on Google Play. You can still optimize your app description with your most important keywords, but keep in mind that they won't show up in searches.
Finally, remember to:
It's usually better to use the singular versions of nouns to save space.
Don't use long-tail keywords
We need to make sure the keywords are repeated in the title
Along with the description, you need to use keywords in your title carefully because they will affect how users find your app. Before you publish your app, it is also crucial to check your app store's guidelines to avoid any surprises.
As an example, Apple app store wants you to avoid any special characters - such as @, $, and # - in keywords unless they are a part of your brand identity. This is because not adhering to these rules may result in your app being rejected by app stores.
The first step in the mobile app development process is naming your app- which can make all the difference.
For your users to remember it, they need a memorable name. Make sure you think about the math behind naming your app with this article.
As a business owner, it's important to have a title that entices potential customers. Keep in mind that your app title should:
It's important to always have something simple and easy to remember.
Make sure your sentence contains one or two keywords.
The Apple App Store requires no more than 25 characters in your app name.
Google Play Store has a limit of 45 characters
Coming up with a great app name can be hard, but there are some great apps out there to help us get inspired.
The perfect app name is short, easy to remember, keyword-rich, and informative. It stands out from the competition by adding an extra word: "Pro". This app name captures everything that an ideal app should be in just a few seconds. You can easily identify what this app is about and how it can help you just by looking at the name.
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