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Top Apple search ads (ASA) Tips to have more conversions.


Apple Search Ads (ASA) are one of the most effective ways to drive more traffic and conversions to your app. With its robust targeting capabilities, you can reach the right audience and maximize your return on ad spend. However, running successful Apple Search Ads campaigns is no easy feat — it requires a lot of testing, optimization, and analysis. That’s why we’ve put together this blog post with our top tips for running successful ASA campaigns that will help you grow your user base and increase conversions. Read on to learn how you can get the most out of your Apple Search Ads campaigns!

What are Apple search ads (ASA)?

ASAs are a form of paid advertising that allows advertisers to place their ads on Apple’s search engine, Siri. Advertisers can target users based on their query, allowing for more relevant and conversion-focused ads. ASA campaigns can be set up through Apple Search Ads Advanced in the iTunes Connect platform.

There are a few different types of ASAs:

1. Standard Ads: These are the most common type of ASA, and they appear as a sponsored result at the top of the search results page. Standard ads include an ad title, subtitle, and image.
2. Dynamic Ads: Dynamic ads are generated automatically from an advertiser’s app store product page information and can be customized with ad titles, subtitles, and images.
3. Extended Ads: Extended ads allow for additional creative elements such as videos, app previews, and display URLs. These ads appear above the standard ad results on the search results page.

To create an ASA campaign, advertisers will need to set up an account in iTunes Connect and add their app’s ID into Search Ads Advanced. From there, they can create ad groups containing one or more keywords that target specific searches. Each keyword will have its own bid amount that determines how often the ad is shown for that particular search. It’s important to note that Apple uses a quality score system to determine ad placements, so it’s not simply a matter of

How do ASA's work?

Apple’s search ads (ASA) are a great way to promote your app to potential customers who are already searching for apps like yours. But how do they work?

When someone searches for a term in the App Store, Apple will display relevant ads at the top of the search results. Your ad will be eligible to appear if it’s relevant to the search terms and you’ve bid on those terms.

When someone taps on your ad, they’ll be taken to your app’s product page where they can learn more about your app and decide to download it.

You only pay when someone taps on your ad, and you can set a daily budget so you never spend more than you’re comfortable with.

ASAs are a great way to get your app in front of potential customers who are already interested in what you have to offer. By bidding on relevant keywords and setting a budget, you can control how much you spend and ensure that your ad reaches people who are most likely to convert.

Tips for creating effective ASA's

1. Keep your ads relevant to your keywords: Make sure that your ad copy is relevant to the keywords you're targeting. If your ad is not relevant to the keywords you're targeting, chances are that users will not click on it.

2. Use negative keywords: Negative keywords help to ensure that your ad is not shown for irrelevant searches. This can help to improve your click-through rate and reduce wasted spend.

3. Use keyword match types: There are different types of keyword match types that you can use in order to control how closely related a search must be in order for your ad to be shown. Using the right match type can help to improve your ad relevancy and reduce wasted spend.

4. Write compelling ad copy: Just like with any other advertising, the copy in your ASA needs to be compelling in order to get people to click on it. Write headlines and descriptions that accurately reflect what users will find when they click on your ad.

5. Use attractive visuals: People are more likely to click on an ad if it has attractive visuals. Make sure that your ads have high-quality images or videos that will grab attention and entice people to click through.

Measuring the success of your ASA's

Assuming you're referring to Apple Search Ads, here are a few tips for measuring the success of your campaigns:

1. Check your campaign's overall performance in the Campaigns tab. Here you can see how many impressions, taps, and spend your campaign has generated.
2. Take a look at your ads' click-through rates (CTRs). A high CTR indicates that your ad is relevant and compelling to users.
3. Examine your conversion rate (CVR). This metric measures how often users who tap on your ad go on to complete a desired action, such as making a purchase or signing up for a mailing list.
4. Use the Search Terms report to see which keywords are generating the most impressions, taps, and conversions for your ads. This information can help you optimize your campaigns by targeting more effective keywords.
5. If you're not happy with your campaign's performance, don't be afraid to make changes! Try tweaking your ad copy or adjust your bids and budgets to see if you can improve results.

Case study

As more and more businesses are advertising on Apple Search Ads (ASA), it's important to know how to optimize your ad campaign in order to get the most conversions. Here are some top tips:

1. Make sure your ad copy is relevant and keyword-rich.

2. Use attractive visuals in your ad, such as photos or videos.

3. Offer a strong call-to-action (CTA) that encourages users to click through to your website or app.

4. Use negative keywords to avoid showing your ad for irrelevant searches.

5. Target your ads to specific countries or regions where you want to reach potential customers.

By following these tips, you can improve your chances of getting more conversions from your Apple Search Ads campaign.


Apple Search Ads are an effective way of boosting your app’s visibility and engaging with potential customers. By understanding the fundamentals, implementing the right strategies and optimizing your ads regularly, you can increase conversions and maximize ROI. With these tips in mind, you should be well on your way to creating successful Apple search ad campaigns that will drive more engaged users to your app.

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